10 Facts About Consumers and Cotton

Cotton Incorporated in the U.S. has conducted significant market research to assess what consumers globally regard as cotton's greatest attributes, what drives purchasing decisions and consumer preferences.

This fact sheet outlines 10 must-know facts about Consumers and Cotton.

Since 1994, the Cotton Incorporated Lifestyle Monitor™ survey has measured consumer attitudes and habits relating to apparel, apparel performance, fashion, the environment, home furnishings, shopping, fibre selection and other topics of interest.

Please visit Lifestyle Monitor for relevant up to date consumer insights relating to cotton.


Cotton Australia has formed a number of authentic partnerships with retailers, brands, manufacturers and supply chain partners who share the industry's values. If your organisation believes in reducing environmental footprint, the fair and safe treatment of workers, quality product and supply chain traceability - then we may be in business.

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