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Country Road: Aussie Cotton Beach Towel Takeover
Balmoral Beach got a sunny boost as Country Road’s ‘Towel Takeover’ rolled out 100 Australian cotton beach towels. Beachgoers enjoyed cabana-free sand, uninterrupted ocean views, and the chance to take a towel home to celebrate classic Aussie beach days and the comfort of homegrown cotton.
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Better Cotton Initiative Surpasses Traceability Milestone
Did you know over 50% of BCI Cotton in global supply chains is now physically traceable? The Better Cotton Initiative recently announced the milestone following the 2023 launch of the traceability solution, with over 60 companies signed up to source the fibre. Brands who are members can source Better Cotton from Australia, providing an additional layer of traceability to country of origin.
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Cotton Australia at the Global Sourcing Expo Australia
This month, Cotton Australia’s Ashley Hollis joined industry leaders at Global Sourcing Expo Australia to discuss supply chain traceability. Ashley showcased how verified fibre origins not only ensure compliance but also can help brands tell authentic stories, connecting farmers to brands and giving consumers confidence in their favourite products.
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