World Water Week

Cotton Australia CEO Adam Kay and Queensland cotton grower Howard Rother share stories of water use efficiency in the Australian industry on this World Water Week video for the Better Cotton Initiative.

The pair join water stewardship experts, researchers and cotton farmers in sharing some of the innovations being used to save and manage water across the globe. With Australian cotton growers managing to HALVE the amount of water needed to grow a bale of cotton over the last 25 years, the difficult task now is how to get even more out of every drop.

Happy World Water Week!


Cotton Australia has formed a number of authentic partnerships with retailers, brands, manufacturers and supply chain partners who share the industry's values. If your organisation believes in reducing environmental footprint, the fair and safe treatment of workers, quality product and supply chain traceability - then we may be in business.

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