Cotton Australia CEO Adam Kay and Queensland cotton grower Howard Rother share stories of water use efficiency in the Australian industry on this World Water Week video for the Better Cotton Initiative.

The pair join water stewardship experts, researchers and cotton farmers in sharing some of the innovations being used to save and manage water across the globe.  With Australian cotton growers managing to HALVE the amount of water needed to grow a bale of cotton over the last 25 years, the difficult task now is how to get even more out of every drop. 

Happy World Water Week!

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