To finish the year, the Cotton to Market team is highlighting a new brand partner - Coor Products, creators of international nursery brand ClevaMama.
Coor Products joins more than 50 brands already using Australian cotton and their latest development - the Australian Cotton ClevaSleep DreamSuit, an adaptable sleep solution that grows with a baby - showcases the expanding reach of verified Australian fibre into different product groups.
The collaboration also reflects a broader industry shift to align with changing legislation, with more consumers wanting certainty around fibre origin. By undertaking verification, Coor Products and ClevaMama show how brands can maintain visibility over their inputs while meeting the expectations of today’s parents and retailers.
Australian cotton’s naturally occurring qualities - soft, breathable and hypoallergenic - are key reasons it is increasingly chosen for sensitive-skin categories and baby products. Its long, strong fibres create fabrics that feel gentle against newborn skin, while allowing airflow that helps regulate temperature and reduce irritation.
ClevaMama recently showcased the Dreamsuit at Kind + Jugend in Cologne, Germany, the world’s leading baby and toddler trade fair, bringing verified Australian cotton to customers across multiple global markets and emphasising the value of strong supply chain collaboration.
Cotton Australia looks forward to continuing its work with Coor Products in 2026 and supporting other brands seeking to strengthen their fibre integrity processes and integrate Australian cotton into future product lines. If you or your brand are interested in becoming a licensed partner, please reach out to [email protected].
December 2025.