Cotton Australia is working with Better Cotton and Australia’s cotton merchants to ensure physically-traced Better Cotton from Australia will be available this year. Better Cotton has traditionally been traded and traced under a mass balance system. However, due to feedback from brands and upcoming EU legislation that will impact on-product claims, Better Cotton has now established traceability for physical Better Cotton.
Mass balance will also remain available, with both physical and mass balance cotton traced using the existing Better Cotton Platform (BCP).
Brand and retail members of Better Cotton who have paid the one-off activation fee will be able to start sourcing physical Better Cotton from Australia this cotton season, and a list of participating and certified merchants will be published in the next issue.