Google Arts & Culture has launched Once Upon a Try - the largest online exhibition about inventions and discoveries ever curated. Collections, stories and knowledge from more than 110 renowned institutions across 23 countries, including Cotton Australia, are brought together, highlighting millennia of major breakthroughs and the great minds behind them.

Cotton Australia is the first agricultural industry in the world to use the Google Arts & Culture technology to share its story.

Cotton Australia CEO Adam Kay said the industry has contributed a wide range of examples on how technology has transformed agriculture and cotton more specifically.

“From biotechnology slashing pesticide use, to smart sensors tracking soil health; from solar-powered pumps, to driverless robotic weed seekers, technology has made agriculture one of the most exciting and fast-moving industries in the world today,” Mr Kay said.

“The Australian cotton industry is a world leader in the application of emerging technologies, both in research and development, and on farm, so it made sense for us to use the Google Arts & Culture platform to share the incredible gains our industry is making with the world.

“Most people will never get the opportunity to visit an Australian cotton farm and see firsthand how technology is applied, so our online exhibitions bring Australian cotton farming to the world,” Mr Kay said.

People across the world can now explore more than 400 interactive exhibitions, that pay tribute to humanity's greatest leaps in science and technology progress, and the visionaries that shaped our world, as well as tales of epic fails and happy accidents.

Please click here to visit Cotton Australia's Google Arts and Culture Platform.


Cotton Australia has formed a number of authentic partnerships with retailers, brands, manufacturers and supply chain partners who share the industry's values. If your organisation believes in reducing environmental footprint, the fair and safe treatment of workers, quality product and supply chain traceability - then we may be in business.

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