Iconic retailer Best&Less has launched a new range of men’s, women’s and children’s clothing items using 100% Australian cotton.
Cotton Australia is supporting Best&Less in adding sustainably grown Australian cotton to the brand’s raw materials portfolio.
Best&Less’ new Australian cotton collection spans across multiple clothing categories, but primarily the brand’s core t-shirt program, with more than six million pieces for distribution across Australia in its second season.
With the new range out in time for summer, Best&Less Head of Merchandise Operations Rosita Van Vuuren said the company was excited to provide its customers with Australian cotton garments at great prices.
“We are very excited to be able to support the Australian cotton farming industry and provide such a superior quality cotton for our customers,” Rosita said.
“The garments wash beautifully; the cotton has such a beautiful hand-feel due to its long staple fibre and it feels superior to wear.”
Rosita said as a predominantly regional retailer, supporting farmers and the cotton industry was a major milestone for the brand.
Cotton Australia’s Cotton to Market strategy Brand Relationships Manager, Ashley Hollis, said Cotton Australia was proud to work collaborate with Best&Less.
“We are thrilled that Best&Less is dedicated to incorporating Australian cotton into their material portfolio,” Ashley said.
“They are committed to creating affordable clothing for all families, and it’s wonderful to see so many options across the men’s, women’s and children’s ranges. We look forward to continuing working with Best&Less on future Australian cotton products.”
Shop the collection here