RB Sellars has partnered with Cotton Australia to highlight the exceptional quality, traceability and sustainability of Australian-grown cotton. The collaboration brings Australian cotton to the forefront of the workwear and ruralwear markets, reinforcing RB Sellars’ commitment to supporting local farmers and delivering high-quality, durable products. This partnership not only emphasises the importance of Australian cotton but also promotes the benefits of sourcing locally grown fibres to support Australian agriculture. .
Federal Member for Groom, Garth Hamilton, commended RB Sellars for its commitment to using Australian cotton in its iconic work shirts.
“We grow some of the best cotton in the world here on the Darling Downs, and so the people who grow our cotton can wear the RB Sellars shirts with Australian cotton, it’s a great partnership.”
The partnership bridges the gap between growers and retailers, showcasing the impact of Australian cotton. RB Sellars, Cotton Australia and The Future Farmers Network recently came together to deliver the Future Farmers Forum. The forum featured Claudia Mitchell leading a discussion with young growers on intergenerational transition and business resilience, followed by CEO Jim Gall sharing his journey from farming to leading RB Sellars. Senior Designer Meghan Sweeney then led an interactive session on innovation in workwear, highlighting the brand’s commitment to practical, high-quality design.
This was followed by an in-store event, providing farmers with a platform to share their stories and connect with the brand. The feedback was overwhelmingly positive, further reinforcing the strong bond between RB Sellars and the cotton industry. Mr. Gall stated that RB Sellars is a prime example of how Australian brands can lead the way in ethical, local sourcing while maintaining superior product quality.
"RB Sellars has always been about more than just clothing, it’s about creating garments that reflect the strength and resilience of the people who wear them,” he said.
The partnership has received overwhelmingly positive feedback from both farmers and retailers, highlighting the sustainability of Australian cotton and positioning RB Sellars as a leading brand
The partnership’s impact will be extended through upcoming campaigns, such as those featured in Qantas Magazine, TV news coverage, and through podcasts, ensuring that the story of Australian cotton reaches wider audiences.
Ashley Hollis, Brand Relationships Manager at Cotton Australia, added "This partnership celebrates the power of collaboration, bringing together both ends of the supply chain to tackle industry challenges and drive meaningful change."
March 2025