Cotton Australia joined thousands of organisations around the world to celebrate World Cotton Day on 7 October – a global event that shines a light on the importance of the natural fibre and the farmers and communities who grow it.
Cotton Australia kicked things off early with a live cross on Channel Seven’s Weekend Sunrise, broadcasting from the Darling Downs property of cotton growers Steve and Bridget McVeigh. Sunrise host JT jumped in a cotton picker, toured the LDC Gin in Dalby, and followed the journey of Australian cotton from field to finished product — showing viewers how this premium fibre ends up in the clothes and homewares they love.
Our brand partners joined in the celebrations, including Bambury, Sussan, Sportsgirl, RB Sellars and Dri-Glo, proudly showcasing their use of homegrown fibre and their beautiful products made from Australian cotton.
You can catch up on the segment here. Email [email protected] to register interest for future marketing and media opportunities for your brand.
October 2025