Better Cotton Conference Focus on Farmers

The Conference brought together brands, retailers, manufacturers, sustainability professionals and farming organisations to discuss a number of topics and challenges for cotton in an uncertain global landscape.

Day 1 included a focus on people and livelihoods including the role of women in cotton production, transitioning to regenerative agriculture and climate action.

Day 2 focused on how data, traceability, digitalisation and real-time insights can transform farming, enhance supply chains, and drive impact across the textile sector.

Cotton Australia has been a member of Better Cotton since 2014, with the myBMP (Best Management Practices) program a benchmarked partner.

According to Cotton Australia, working with Better Cotton has proven to be a very positive partnership.

“The uptake of myBMP at farm level in Australia rapidly increased following our benchmarked status with Better Cotton, because our farmers were seeing a clear signal from the supply chain that sustainable cotton was worth more on the market,” Brooke said.

“Since then, our relationship has deepened and we have received significant grant funding to help engage farmers in our communities – we now have over 50% of the crop myBMP and Better Cotton certified,” she said.

“The Conference was an opportunity to engage with and learn from other cotton sustainability programs as well as the Better Cotton team on topics including the move to certification and the impact of global legislation and trade dynamics, forces that will shape the future of sustainable cotton,” Brooke said.

June 2025

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Cotton Australia has formed a number of authentic partnerships with retailers, brands, manufacturers and supply chain partners who share the industry's values. If your organisation believes in reducing environmental footprint, the fair and safe treatment of workers, quality product and supply chain traceability - then we may be in business.

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