The Australian Cotton Brand
The Australian cotton brand represents the values of our homegrown cotton industry. It is naturally Australian and represents quality, traceability and exceptional environmental and social standards. The brand represents Australia’s cotton farming families who plant the seeds and nurture the crops that produce some of the finest, cleanest cotton fibres in the world using fewer natural resources than ever before.
If you are currently sourcing or would like to source Australian cotton into your products, you can also use the Australian Cotton Marks.
Australian Cotton Marks
The Australian Cotton Marks belong to Cotton Australia, the peak grower body for Australia’s cotton growing industry. Cotton Australia is interested in long-term partnerships with brands, retailers, spinning and fabric mills, manufacturers and designers that want to source Australian cotton, and share its values. These marks are available free of charge to supply chain partners that meet Cotton Australia’s requirements.
Who Can Use the Marks?
For brands and retailers the Australian Cotton Marks can be used to identify and promote finished products containing the required amounts of Australian cotton.
For spinning and fabric mills and manufacturers the Australian Cotton Marks can be used to promote your status as an Australian Cotton Supplier of yarns, fabrics and/or finished products.
How to Apply
To apply to use the Australian Cotton Marks, retailers and manufacturers of Australian cotton products, yarns and fabric must:
- Submit an online application (details will be sent once contact has been made with Cotton Australia)
- Provide minimum-requirement traceability evidence
Once an application is approved, applicants are required to:
- Sign a licence agreement granting permission to reproduce the Australian Cotton Marks
- Submit any artwork or marketing materials carrying the Australian Cotton Marks for approval
- Send samples of the finished products to Cotton Australia
Swing Tags and Marketing
A series of swing tag artwork, posters and point of sale material is available to Australian Cotton Mark users to help tell the story of cotton to consumers. Cotton Australia also provides marketing content support to brand partners including photos, video, facts and figures, blog posts, photoshoot locations and cotton industry talent.